Jan 31

What Pages Do I Put On My Professional Website

Remember Snoopy sitting atop his doghouse starting to write his novel? He types “It was a dark and stormy night.” And then he stops, because he does not know what comes next. If only he had planned ahead!

When you sit down to tackle the job of writing the copy for your professional coaching website, you might feel Snoopy-like.

Make things simpler for yourself by focusing on what you really need to have on your starter website. You can always expand, change and create more pages later. When you build your site with a content management system, you can start small and go from there.

When you provide a service like coaching, your website needs to reinforce your professional image and encourage prospects to pick the phone up and contact you. It is unlikely that the website itself will close any sales, so why go overboard?

Here are the pages we suggest you start with:

Home page: The first page of your site needs to quickly communicate to your site visitors what you are all about. You only have 8 seconds to get their attention. Use easy-to-read fonts, bullet points, colors and images to convey your message effectively.

Biography page: If you are asking people to hire you, they need to know you. Put up a great photograph of yourself and at least the highlights of your background and qualifications.

Services page: Do not assume everyone knows what coaching is and how it works. Explain it to them.

Contact page: Make it really easy to contact you. A form is good. Provide a phone number.

Legal language: Stay legal. Post an official Terms of Service and Privacy policy on your website.

Site Map: These are usually automatically generated by content management systems. If you use a web designer, make sure they build one in to your site so people can easily find what they are looking for and the search engines can index your site.

When you get rolling with your site, you can go back into your content management system and add pages with more features like Testimonials, Case Studies, Articles, Newsletters, Resources, Links, Upcoming Events.

And do not forget that your site needs to be properly tagged with metatags and your site should be set up with a statistics program so you can track your traffic.

No need to overwhelm yourself with devising the world’s biggest, fanciest website. But do get started with the basics and then add on when you are ready!


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